Export intensity and diversity among small and medium sized exporters in China

Lancy Mac; Felicitas Evangelista

Export intensity and diversity among small and medium sized exporters in China

Lancy Mac
, Felicitas Evangelista

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

While the positive effect of internationalization on performance is evident among small- and medium-sized enterprises, this study seeks to gauge the interactive effect of export intensity and diversity on performance. We also tested the moderating role of export agent on the above relationships. A survey was conducted in China among small and medium-sized exporters. Results show that intensity and diversity interact negatively in affecting performance in such a way that high intensity should be coupled with low diversity or vice versa to ensure export success. We also found that use of export agent can enhance the intensity-performance relationship only when export intensity is high.

Original language	English
Title of host publication	41th EMAC Conference : Marketing to Citizens : Going Beyond Customers and Consumers : ISCTE Business School, Lisbon, 22-25 May 2012 : Conference Proceedings
Publisher	European Marketing Academy
Number of pages	7
ISBN (Print)	9789897320040
Publication status	Published - 2012
Event	European Marketing Academy. Conference - Duration: 22 May 2012 → …

Conference

Conference	European Marketing Academy. Conference
Period	22/05/12 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities
SDG 17 Partnerships for the Goals

Keywords

small business
China
international trade
exports
globalisation

Cite this

@inproceedings{eb59b48dd3454a73b3835f1d16e6eb3f,

title = "Export intensity and diversity among small and medium sized exporters in China",

abstract = "While the positive effect of internationalization on performance is evident among small- and medium-sized enterprises, this study seeks to gauge the interactive effect of export intensity and diversity on performance. We also tested the moderating role of export agent on the above relationships. A survey was conducted in China among small and medium-sized exporters. Results show that intensity and diversity interact negatively in affecting performance in such a way that high intensity should be coupled with low diversity or vice versa to ensure export success. We also found that use of export agent can enhance the intensity-performance relationship only when export intensity is high.",

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author = "Lancy Mac and Felicitas Evangelista",

year = "2012",

language = "English",

isbn = "9789897320040",

booktitle = "41th EMAC Conference : Marketing to Citizens : Going Beyond Customers and Consumers : ISCTE Business School, Lisbon, 22-25 May 2012 : Conference Proceedings",

publisher = "European Marketing Academy",

note = "European Marketing Academy. Conference ; Conference date: 22-05-2012",

}

Export intensity and diversity among small and medium sized exporters in China. / Mac, Lancy; Evangelista, Felicitas.
41th EMAC Conference : Marketing to Citizens : Going Beyond Customers and Consumers : ISCTE Business School, Lisbon, 22-25 May 2012 : Conference Proceedings. European Marketing Academy, 2012.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Export intensity and diversity among small and medium sized exporters in China

AU - Mac, Lancy

AU - Evangelista, Felicitas

PY - 2012

Y1 - 2012

N2 - While the positive effect of internationalization on performance is evident among small- and medium-sized enterprises, this study seeks to gauge the interactive effect of export intensity and diversity on performance. We also tested the moderating role of export agent on the above relationships. A survey was conducted in China among small and medium-sized exporters. Results show that intensity and diversity interact negatively in affecting performance in such a way that high intensity should be coupled with low diversity or vice versa to ensure export success. We also found that use of export agent can enhance the intensity-performance relationship only when export intensity is high.

AB - While the positive effect of internationalization on performance is evident among small- and medium-sized enterprises, this study seeks to gauge the interactive effect of export intensity and diversity on performance. We also tested the moderating role of export agent on the above relationships. A survey was conducted in China among small and medium-sized exporters. Results show that intensity and diversity interact negatively in affecting performance in such a way that high intensity should be coupled with low diversity or vice versa to ensure export success. We also found that use of export agent can enhance the intensity-performance relationship only when export intensity is high.

KW - small business

KW - China

KW - international trade

KW - exports

KW - globalisation

UR - http://handle.uws.edu.au:8081/1959.7/521085

UR - http://www.emac2012.org/userfiles/emac2012_conferenceproceedings_final%20may%2017.pdf

M3 - Conference Paper

SN - 9789897320040

BT - 41th EMAC Conference : Marketing to Citizens : Going Beyond Customers and Consumers : ISCTE Business School, Lisbon, 22-25 May 2012 : Conference Proceedings

PB - European Marketing Academy

T2 - European Marketing Academy. Conference

Y2 - 22 May 2012

ER -

Export intensity and diversity among small and medium sized exporters in China

Abstract

Conference

UN SDGs

Keywords

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Cite this