Abstract
![CDATA[This study investigates the factors influencing downloading behavior of young consumers by examining their attitudes and intentions to download movies and TV series through Peer to Peer (P2P) networks. Regression analysis using data collected from 234 respondents revealed that both facilitating conditions and social factors were significant predictors of attitudes and intentions to download. These results have provided several insightful implications for marketers and policy makers in formulating strategies. New directions for future studies are also discussed.]]
| Original language | English |
|---|---|
| Title of host publication | Sustainable Management and Marketing: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Crown Promenade, Melbourne, 30 Nov. - 2 Dec. 2009 |
| Publisher | ANZMAC |
| Number of pages | 8 |
| ISBN (Print) | 1863081607 |
| Publication status | Published - 2009 |
| Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
| Conference | Australian & New Zealand Marketing Academy. Conference |
|---|---|
| Period | 3/12/12 → … |
Keywords
- downloading of data
- piracy (copyright)
- moral and ethical aspects
- attitudes