Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract

Brian T. Hart; Min Teah; Michael Lwin; Ian Phau

doi:10.1007/978-3-319-47331-4_300

Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract

Brian T. Hart, Min Teah, Michael Lwin, Ian Phau

Curtin University

Research output: Chapter in Book / Conference Paper › Chapter › peer-review

Abstract

The pearl industry in Western Australia has become one of the world’s most premium suppliers of South Sea pearls (‘Pearling In Perspective’, 2008). Despite this, in recent years the industry has faced a distinctive decline in consumer demand (Southgate 2007). Between the financial years, 2010–2011 and 2011–2012, the Western Australian pearl industry decreased by 6 % (‘Australian Fisheries Statistics’, 2012). There is additionally also a constant stream of cheap freshwater pearls and plastic pearls that have provided alternatives to the market which may be affecting younger consumers’ intention to purchase (Dan and Ruobo 2002; Hanni 1996; Sims 2002; Tisdell and Poirine 2007; Torrey and Sheung 2008).

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	1535-1539
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-47331-4_300
Publication status	Published - 2017
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2017, Academy of Marketing Science.

Keywords

Distinct Decline
Pearl Industry
Plastic Pearls
Provider Premises
Purchase Intention

Access to Document

10.1007/978-3-319-47331-4_300

Cite this

Hart, B. T., Teah, M., Lwin, M., & Phau, I. (2017). Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 1535-1539). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_300

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title = "Factors Affecting Consumer{\textquoteright}s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract",

abstract = "The pearl industry in Western Australia has become one of the world{\textquoteright}s most premium suppliers of South Sea pearls ({\textquoteleft}Pearling In Perspective{\textquoteright}, 2008). Despite this, in recent years the industry has faced a distinctive decline in consumer demand (Southgate 2007). Between the financial years, 2010–2011 and 2011–2012, the Western Australian pearl industry decreased by 6 % ({\textquoteleft}Australian Fisheries Statistics{\textquoteright}, 2012). There is additionally also a constant stream of cheap freshwater pearls and plastic pearls that have provided alternatives to the market which may be affecting younger consumers{\textquoteright} intention to purchase (Dan and Ruobo 2002; Hanni 1996; Sims 2002; Tisdell and Poirine 2007; Torrey and Sheung 2008).",

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doi = "10.1007/978-3-319-47331-4_300",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Hart, BT, Teah, M, Lwin, M & Phau, I 2017, Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 1535-1539. https://doi.org/10.1007/978-3-319-47331-4_300

Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract. / Hart, Brian T.; Teah, Min; Lwin, Michael et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 1535-1539 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book / Conference Paper › Chapter › peer-review

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AB - The pearl industry in Western Australia has become one of the world’s most premium suppliers of South Sea pearls (‘Pearling In Perspective’, 2008). Despite this, in recent years the industry has faced a distinctive decline in consumer demand (Southgate 2007). Between the financial years, 2010–2011 and 2011–2012, the Western Australian pearl industry decreased by 6 % (‘Australian Fisheries Statistics’, 2012). There is additionally also a constant stream of cheap freshwater pearls and plastic pearls that have provided alternatives to the market which may be affecting younger consumers’ intention to purchase (Dan and Ruobo 2002; Hanni 1996; Sims 2002; Tisdell and Poirine 2007; Torrey and Sheung 2008).

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KW - Plastic Pearls

KW - Provider Premises

KW - Purchase Intention

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Hart BT, Teah M, Lwin M, Phau I. Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2017. p. 1535-1539. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-47331-4_300

Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract

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