Factors that affect user adoption on m-commerce in developing countries using the extended Technology Acceptance Model (TAM)

Mohammed Mizanur Rahman; Terry Sloan; David Low

Factors that affect user adoption on m-commerce in developing countries using the extended Technology Acceptance Model (TAM)

Mohammed Mizanur Rahman, Terry Sloan, David Low

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

![CDATA[This paper reports an empirical study that sought to determine the factors that effect users' intentions to adopt m-commerce services (e.g. e-commerce through mobile phone) in developing countries. The model used the Technology Acceptance Model (TAM) determinants of perceived usefulness and perceived ease of use, and joined these with perceived risk, personal awareness and cost, to predict the adoption rate of m-commerce in the developing world. This model was tested empirically in Bangladesh, one of the developing nations in the world. Perceived risk and perceived usefulness were found to be the major determinants of m-commerce adoption while perceived ease of use was found to be the least significant factor in the acceptance of m-commerce services.]]

Original language	English
Title of host publication	Proceedings of the 25th Australian and New Zealand Academy of Management International Conference (ANZAM 2011), 7-9 December 2011, Wellington, New Zealand
Publisher	ANZAM
Number of pages	18
ISBN (Print)	9781877040870
Publication status	Published - 2011
Event	Australian and New Zealand Academy of Management. International conference - Duration: 7 Dec 2011 → …

Conference

Conference	Australian and New Zealand Academy of Management. International conference
Period	7/12/11 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{007e703a74f3435e8472cbc4acbed609,

title = "Factors that affect user adoption on m-commerce in developing countries using the extended Technology Acceptance Model (TAM)",

abstract = "![CDATA[This paper reports an empirical study that sought to determine the factors that effect users' intentions to adopt m-commerce services (e.g. e-commerce through mobile phone) in developing countries. The model used the Technology Acceptance Model (TAM) determinants of perceived usefulness and perceived ease of use, and joined these with perceived risk, personal awareness and cost, to predict the adoption rate of m-commerce in the developing world. This model was tested empirically in Bangladesh, one of the developing nations in the world. Perceived risk and perceived usefulness were found to be the major determinants of m-commerce adoption while perceived ease of use was found to be the least significant factor in the acceptance of m-commerce services.]]",

author = "Rahman, {Mohammed Mizanur} and Terry Sloan and David Low",

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language = "English",

isbn = "9781877040870",

booktitle = "Proceedings of the 25th Australian and New Zealand Academy of Management International Conference (ANZAM 2011), 7-9 December 2011, Wellington, New Zealand",

publisher = "ANZAM",

note = "Australian and New Zealand Academy of Management. International conference ; Conference date: 07-12-2011",

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Rahman, MM, Sloan, T & Low, D 2011, Factors that affect user adoption on m-commerce in developing countries using the extended Technology Acceptance Model (TAM). in Proceedings of the 25th Australian and New Zealand Academy of Management International Conference (ANZAM 2011), 7-9 December 2011, Wellington, New Zealand. ANZAM, Australian and New Zealand Academy of Management. International conference, 7/12/11.

Factors that affect user adoption on m-commerce in developing countries using the extended Technology Acceptance Model (TAM). / Rahman, Mohammed Mizanur; Sloan, Terry; Low, David.
Proceedings of the 25th Australian and New Zealand Academy of Management International Conference (ANZAM 2011), 7-9 December 2011, Wellington, New Zealand. ANZAM, 2011.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

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AU - Low, David

PY - 2011

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N2 - ![CDATA[This paper reports an empirical study that sought to determine the factors that effect users' intentions to adopt m-commerce services (e.g. e-commerce through mobile phone) in developing countries. The model used the Technology Acceptance Model (TAM) determinants of perceived usefulness and perceived ease of use, and joined these with perceived risk, personal awareness and cost, to predict the adoption rate of m-commerce in the developing world. This model was tested empirically in Bangladesh, one of the developing nations in the world. Perceived risk and perceived usefulness were found to be the major determinants of m-commerce adoption while perceived ease of use was found to be the least significant factor in the acceptance of m-commerce services.]]

AB - ![CDATA[This paper reports an empirical study that sought to determine the factors that effect users' intentions to adopt m-commerce services (e.g. e-commerce through mobile phone) in developing countries. The model used the Technology Acceptance Model (TAM) determinants of perceived usefulness and perceived ease of use, and joined these with perceived risk, personal awareness and cost, to predict the adoption rate of m-commerce in the developing world. This model was tested empirically in Bangladesh, one of the developing nations in the world. Perceived risk and perceived usefulness were found to be the major determinants of m-commerce adoption while perceived ease of use was found to be the least significant factor in the acceptance of m-commerce services.]]

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SN - 9781877040870

BT - Proceedings of the 25th Australian and New Zealand Academy of Management International Conference (ANZAM 2011), 7-9 December 2011, Wellington, New Zealand

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Factors that affect user adoption on m-commerce in developing countries using the extended Technology Acceptance Model (TAM)

Abstract

Conference

UN SDGs

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