Fan Engagement and Experience: A Study into Perceptions of ARU Members

This study explored the various elements that influence fan participation in the game day experience. In particular the elements of stadium design and use from a fan perspective, as well as factors that inhibit or facilitate the fan experience were examined. Unlike previous research, the current study examined both tangible and intangible factors that influenced spectator satisfaction with sports matches, through eight scales; getting to and around the stadium, stadium aesthetics, entertainment, screens and scoreboards, seating, food and beverage, stadium atmosphere, and stadium management. 293 supporters of the Australian Rugby Union team on the ARU’s Wallabies 1st Gold membership database completed a primarily quantitative online survey.