Fashion's image : the complex world of the fashion photograph

This chapter addresses the key theme of fashion as image and presents a brief discussion on the changing world of the fashion photograph. It then turns to the question of what a fashion photograph is-a question, it turns out, that has no simple answer. The chapter delves further into understanding the fashion photograph. It explores how fashion works in the street style fashion photography blog. The 1990s stand out as a breakthrough moment for fashion photography, with work that genuinely broke new ground and permanently changed the notion of what a fashion photograph could be. If contemporary art photography reflected the sheen and glamor of the fashion image, fashion photography increasingly looked beyond the hermetic world of fashion, engaging with and explicitly referring to broader social and cultural issues, as well as turning a critical eye upon itself and its subject matter.