Firm's international business capabilities and international market selection process

Syed H. Rahman, Md. Ridhwanul Haq, Daniela Spanjaard, Sara M. Denize, Neeru Sharma

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    ![CDATA[This paper reports on the findings of a research on the relevance of firms’ international business capabilities in its international market selection process, carried out among Australian international businesses. In this research both qualitative and quantitative methods have been used. Qualitative research has been conducted to help develop the construct and its measurement scale items and quantitative methods to test the same. The findings of this research show that in making their market selection decisions Australian international businesses consider their own strengths, objectives, and strategies in addition to the environmental considerations.]]
    Original languageEnglish
    Title of host publicationAustralia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat
    PublisherPromaco Conventions for the ANZAM 2008 Conference
    Number of pages7
    ISBN (Print)1863081445
    Publication statusPublished - 2008
    EventAustralian and New Zealand Marketing Academy Conference -
    Duration: 1 Dec 2013 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Period1/12/13 → …

    Keywords

    • international business enterprises
    • international trade
    • Australia
    • market opportunities
    • qualitative research
    • quantitative research

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