Abstract
![CDATA[This paper reports on the findings of a research on the relevance of firms’ international business capabilities in its international market selection process, carried out among Australian international businesses. In this research both qualitative and quantitative methods have been used. Qualitative research has been conducted to help develop the construct and its measurement scale items and quantitative methods to test the same. The findings of this research show that in making their market selection decisions Australian international businesses consider their own strengths, objectives, and strategies in addition to the environmental considerations.]]
Original language | English |
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Title of host publication | Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat |
Publisher | Promaco Conventions for the ANZAM 2008 Conference |
Number of pages | 7 |
ISBN (Print) | 1863081445 |
Publication status | Published - 2008 |
Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
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Period | 1/12/13 → … |
Keywords
- international business enterprises
- international trade
- Australia
- market opportunities
- qualitative research
- quantitative research