Firm's international business capabilities and international market selection process

Syed H. Rahman; Md. Ridhwanul Haq; Daniela Spanjaard; Sara M. Denize; Neeru Sharma

Firm's international business capabilities and international market selection process

Syed H. Rahman, Md. Ridhwanul Haq, Daniela Spanjaard, Sara M. Denize, Neeru Sharma

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

This paper reports on the findings of a research on the relevance of firms' international business capabilities in its international market selection process, carried out among Australian international businesses. In this research both qualitative and quantitative methods have been used. Qualitative research has been conducted to help develop the construct and its measurement scale items and quantitative methods to test the same. The findings of this research show that in making their market selection decisions Australian international businesses consider their own strengths, objectives, and strategies in addition to the environmental considerations.

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat
Publisher	Promaco Conventions for the ANZAM 2008 Conference
Number of pages	7
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

international business enterprises
international trade
Australia
market opportunities
qualitative research
quantitative research

Cite this

@inproceedings{d797e8685c30417092b4dd967faba0e7,

title = "Firm's international business capabilities and international market selection process",

abstract = "This paper reports on the findings of a research on the relevance of firms' international business capabilities in its international market selection process, carried out among Australian international businesses. In this research both qualitative and quantitative methods have been used. Qualitative research has been conducted to help develop the construct and its measurement scale items and quantitative methods to test the same. The findings of this research show that in making their market selection decisions Australian international businesses consider their own strengths, objectives, and strategies in addition to the environmental considerations.",

keywords = "international business enterprises, international trade, Australia, market opportunities, qualitative research, quantitative research",

author = "Rahman, {Syed H.} and Haq, {Md. Ridhwanul} and Daniela Spanjaard and Denize, {Sara M.} and Neeru Sharma",

year = "2008",

language = "English",

isbn = "1863081445",

booktitle = "Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat",

publisher = "Promaco Conventions for the ANZAM 2008 Conference",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

Rahman, SH, Haq, MR, Spanjaard, D, Denize, SM & Sharma, N 2008, Firm's international business capabilities and international market selection process. in Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat. Promaco Conventions for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy Conference, 1/12/13.

Firm's international business capabilities and international market selection process. / Rahman, Syed H.; Haq, Md. Ridhwanul; Spanjaard, Daniela et al.
Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat. Promaco Conventions for the ANZAM 2008 Conference, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper

TY - GEN

T1 - Firm's international business capabilities and international market selection process

AU - Rahman, Syed H.

AU - Haq, Md. Ridhwanul

AU - Spanjaard, Daniela

AU - Denize, Sara M.

AU - Sharma, Neeru

PY - 2008

Y1 - 2008

N2 - This paper reports on the findings of a research on the relevance of firms' international business capabilities in its international market selection process, carried out among Australian international businesses. In this research both qualitative and quantitative methods have been used. Qualitative research has been conducted to help develop the construct and its measurement scale items and quantitative methods to test the same. The findings of this research show that in making their market selection decisions Australian international businesses consider their own strengths, objectives, and strategies in addition to the environmental considerations.

AB - This paper reports on the findings of a research on the relevance of firms' international business capabilities in its international market selection process, carried out among Australian international businesses. In this research both qualitative and quantitative methods have been used. Qualitative research has been conducted to help develop the construct and its measurement scale items and quantitative methods to test the same. The findings of this research show that in making their market selection decisions Australian international businesses consider their own strengths, objectives, and strategies in addition to the environmental considerations.

KW - international business enterprises

KW - international trade

KW - Australia

KW - market opportunities

KW - qualitative research

KW - quantitative research

UR - http://handle.uws.edu.au:8081/1959.7/45203

M3 - Conference Paper

SN - 1863081445

BT - Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus From Mainstream to Offbeat

PB - Promaco Conventions for the ANZAM 2008 Conference

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Firm's international business capabilities and international market selection process

Abstract

Conference

Keywords

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