First impression matters : exploring the mediating effect of previous experience on the perception of beauty and usability

Suleman Shahid, Omar Mubin

Research output: Chapter in Book / Conference PaperConference Paperpeer-review

3 Citations (Scopus)

Abstract

This study investigated how the previous experience of a product possibly mediates the effect of beauty on usability. In an experiment 32 individuals, half with and half without experience, tested two different, but equally usable espresso machines. The results showed that previous experience had a considerable influence on the effect of beauty on usability.
Original languageEnglish
Title of host publicationHuman-Computer Interaction: INTERACT 2015: 15th IFIP TC 13 International Conference, Bamberg, Germany, September 14-18, 2015, Proceedings, Part I
PublisherSpringer
Pages555-558
Number of pages4
ISBN (Print)9783319227009
DOIs
Publication statusPublished - 2015
EventInternational Conference on Human-Computer Interaction (International Federation for Information Processing) -
Duration: 1 Jan 2015 → …

Conference

ConferenceInternational Conference on Human-Computer Interaction (International Federation for Information Processing)
Period1/01/15 → …

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