Flat World Navigation: Collaboration and Networking in the Global Digital Economy

Hugh M. Pattinson

doi:10.1080/1051712X.2016.1215746

Flat World Navigation: Collaboration and Networking in the Global Digital Economy

Hugh M. Pattinson

Western Sydney University

Research output: Contribution to journal › Article › peer-review

Abstract

Book review: Flat World Navigation: Collaboration and Networking in the Global Digital Economy, by K. C. McDonald. London, U.K., Kogan Page, 2015.

Original language	English
Pages (from-to)	253-255
Number of pages	3
Journal	Journal of Business-to-Business Marketing
Volume	23
DOIs	https://doi.org/10.1080/1051712X.2016.1215746
Publication status	Published - 2016

Keywords

Internet
electronic commerce
marketing
globalization

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10.1080/1051712X.2016.1215746

Cite this

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title = "Flat World Navigation: Collaboration and Networking in the Global Digital Economy",

abstract = "Book review: Flat World Navigation: Collaboration and Networking in the Global Digital Economy, by K. C. McDonald. London, U.K., Kogan Page, 2015.",

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JF - Journal of Business-to-Business Marketing

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Flat World Navigation: Collaboration and Networking in the Global Digital Economy

Abstract

Keywords

Access to Document

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