Franchising in China : legal reform and commercial reality

Zhiqiong June Wang, Andrew Terry

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    ![CDATA[China's massive law reform program was originally driven by its Open Door policies and has been sustained by WTO accession and internationalisation. These reforms, in combination with franchise specific laws, have both legitimised and facilitated the development of a franchise sector in China which is today, in terms of system numbers, one of the world's largest. Commercial realities in this sector, as in other business sectors, nevertheless frustrate the full aspirations of the legal reforms. This paper examines the legal reforms driving franchise development and the legal, commercial and cultural issues which impact on the efficacy of these laws and prevent franchising from achieving its full potential.]]
    Original languageEnglish
    Title of host publicationProceedings of the 19th International Business Research Conference held at Monash University, Caulfield Campus, Melbourne, 19–21 November, 2012
    PublisherWorld Business Institute
    Number of pages9
    ISBN (Print)9781922069139
    Publication statusPublished - 2012
    EventInternational Business Research Conference -
    Duration: 19 Nov 2012 → …

    Conference

    ConferenceInternational Business Research Conference
    Period19/11/12 → …

    Keywords

    • franchises (retail trade)
    • China
    • law reform

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