Abstract
![CDATA[China's massive law reform program was originally driven by its Open Door policies and has been sustained by WTO accession and internationalisation. These reforms, in combination with franchise specific laws, have both legitimised and facilitated the development of a franchise sector in China which is today, in terms of system numbers, one of the world's largest. Commercial realities in this sector, as in other business sectors, nevertheless frustrate the full aspirations of the legal reforms. This paper examines the legal reforms driving franchise development and the legal, commercial and cultural issues which impact on the efficacy of these laws and prevent franchising from achieving its full potential.]]
Original language | English |
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Title of host publication | Proceedings of the 19th International Business Research Conference held at Monash University, Caulfield Campus, Melbourne, 19–21 November, 2012 |
Publisher | World Business Institute |
Number of pages | 9 |
ISBN (Print) | 9781922069139 |
Publication status | Published - 2012 |
Event | International Business Research Conference - Duration: 19 Nov 2012 → … |
Conference
Conference | International Business Research Conference |
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Period | 19/11/12 → … |
Keywords
- franchises (retail trade)
- China
- law reform