Franchising in China : legal reform and commercial reality

Zhiqiong June Wang; Andrew Terry

Franchising in China : legal reform and commercial reality

Zhiqiong June Wang
, Andrew Terry

School of Law

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

China's massive law reform program was originally driven by its Open Door policies and has been sustained by WTO accession and internationalisation. These reforms, in combination with franchise specific laws, have both legitimised and facilitated the development of a franchise sector in China which is today, in terms of system numbers, one of the world's largest. Commercial realities in this sector, as in other business sectors, nevertheless frustrate the full aspirations of the legal reforms. This paper examines the legal reforms driving franchise development and the legal, commercial and cultural issues which impact on the efficacy of these laws and prevent franchising from achieving its full potential.

Original language	English
Title of host publication	Proceedings of the 19th International Business Research Conference held at Monash University, Caulfield Campus, Melbourne, 19Ã¢€“21 November, 2012
Publisher	World Business Institute
Number of pages	9
ISBN (Print)	9781922069139
Publication status	Published - 2012
Event	International Business Research Conference - Duration: 19 Nov 2012 → …

Conference

Conference	International Business Research Conference
Period	19/11/12 → …

Keywords

franchises (retail trade)
China
law reform

Cite this

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title = "Franchising in China : legal reform and commercial reality",

abstract = "China's massive law reform program was originally driven by its Open Door policies and has been sustained by WTO accession and internationalisation. These reforms, in combination with franchise specific laws, have both legitimised and facilitated the development of a franchise sector in China which is today, in terms of system numbers, one of the world's largest. Commercial realities in this sector, as in other business sectors, nevertheless frustrate the full aspirations of the legal reforms. This paper examines the legal reforms driving franchise development and the legal, commercial and cultural issues which impact on the efficacy of these laws and prevent franchising from achieving its full potential.",

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Franchising in China : legal reform and commercial reality. / Wang, Zhiqiong June; Terry, Andrew.
Proceedings of the 19th International Business Research Conference held at Monash University, Caulfield Campus, Melbourne, 19Ã¢€“21 November, 2012. World Business Institute, 2012.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Franchising in China : legal reform and commercial reality

AU - Wang, Zhiqiong June

AU - Terry, Andrew

PY - 2012

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AB - China's massive law reform program was originally driven by its Open Door policies and has been sustained by WTO accession and internationalisation. These reforms, in combination with franchise specific laws, have both legitimised and facilitated the development of a franchise sector in China which is today, in terms of system numbers, one of the world's largest. Commercial realities in this sector, as in other business sectors, nevertheless frustrate the full aspirations of the legal reforms. This paper examines the legal reforms driving franchise development and the legal, commercial and cultural issues which impact on the efficacy of these laws and prevent franchising from achieving its full potential.

KW - franchises (retail trade)

KW - China

KW - law reform

UR - http://handle.uws.edu.au:8081/1959.7/519308

UR - http://www.worldbizconference.com/

M3 - Conference Paper

SN - 9781922069139

BT - Proceedings of the 19th International Business Research Conference held at Monash University, Caulfield Campus, Melbourne, 19Ã¢€“21 November, 2012

PB - World Business Institute

T2 - International Business Research Conference

Y2 - 19 November 2012

ER -

Franchising in China : legal reform and commercial reality

Abstract

Conference

Keywords

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Cite this