TY - JOUR
T1 - From pride to smugness and the nationalism between : Olympic media consumption effects on nationalism across the globe
AU - Billings, Andrew C.
AU - Brown, Natalie A.
AU - Brown, Kenon A.
AU - Guoqing, Mark A.
AU - Leeman, Mark A.
AU - Ličen, Simon
AU - Novak, David R.
PY - 2013
Y1 - 2013
N2 - To measure relationships between Olympic media viewing and nation-based attitudes, 6 nations (Australia, Bulgaria, China, the Netherlands, Slovenia, and the United States) were surveyed in the 5 days immediately after the 2012 London Olympics. A total of 1,025 respondents answered questions pertaining to four measures of nationalism: patriotism, nationalism, internationalism, and smugness. The amount of Olympic viewing resulted in significantly higher scores for patriotism, nationalism, and smugness, but not internationalism. In addition, differences by nation are reported, revealing considerable differences in nationalism measures among the 6 nations studied; for instance, the United States was the lowest of the 6 nations regarding internationalism yet highest of the 6 nations regarding smugness. Conclusions related to theory and the role of Olympic media content are offered.
AB - To measure relationships between Olympic media viewing and nation-based attitudes, 6 nations (Australia, Bulgaria, China, the Netherlands, Slovenia, and the United States) were surveyed in the 5 days immediately after the 2012 London Olympics. A total of 1,025 respondents answered questions pertaining to four measures of nationalism: patriotism, nationalism, internationalism, and smugness. The amount of Olympic viewing resulted in significantly higher scores for patriotism, nationalism, and smugness, but not internationalism. In addition, differences by nation are reported, revealing considerable differences in nationalism measures among the 6 nations studied; for instance, the United States was the lowest of the 6 nations regarding internationalism yet highest of the 6 nations regarding smugness. Conclusions related to theory and the role of Olympic media content are offered.
UR - http://handle.uws.edu.au:8081/1959.7/537073
U2 - 10.1080/15205436.2013.822519
DO - 10.1080/15205436.2013.822519
M3 - Article
SN - 0193-7707
VL - 16
SP - 910
EP - 923
JO - Mass Communication and Society
JF - Mass Communication and Society
IS - 6
ER -