TY - GEN
T1 - From street to satellite : mixing methods to understand mobile money users
AU - Taylor, Erin B.
AU - Horst, Heather A.
PY - 2013
Y1 - 2013
N2 - ![CDATA[How do users incorporate mobile money into their existing practices and adapt it to their needs? The answers can be surprising. Simultaneously a commodity, a store of value, and a social good, mobile money combines a large array of applications within the one platform. This is why mobile money has been touted for its potential for socioeconomic development, as a profitable commercial enterprise, and even as a tool for strengthening governance. The fact that customers rarely use it for just one purpose can also make it difficult to untangle customers’ motives and behaviors. In this paper we compare our own research with other studies to demonstrate how deploying a full suite of ethnographic methods (qualitative and quantitative) can provide significant insights into users. We present three key insights relating to time, trust, and traces / trajectories, and make suggestions for the future of mobile money research.]]
AB - ![CDATA[How do users incorporate mobile money into their existing practices and adapt it to their needs? The answers can be surprising. Simultaneously a commodity, a store of value, and a social good, mobile money combines a large array of applications within the one platform. This is why mobile money has been touted for its potential for socioeconomic development, as a profitable commercial enterprise, and even as a tool for strengthening governance. The fact that customers rarely use it for just one purpose can also make it difficult to untangle customers’ motives and behaviors. In this paper we compare our own research with other studies to demonstrate how deploying a full suite of ethnographic methods (qualitative and quantitative) can provide significant insights into users. We present three key insights relating to time, trust, and traces / trajectories, and make suggestions for the future of mobile money research.]]
UR - https://hdl.handle.net/1959.7/uws:59425
U2 - 10.1111/j.1559-8918.2013.00008.x
DO - 10.1111/j.1559-8918.2013.00008.x
M3 - Conference Paper
SN - 9781931303217
SP - 88
EP - 102
BT - Proceedings of the 9th Ethnographic Praxis in Industry Conference (EPIC 2013), 15-18 September 2013, London
PB - American Anthropological Association
T2 - Ethnographic Praxis in Industry Conference
Y2 - 15 September 2013
ER -