Abstract
Messages' instilled in product designs indicate how they should be used and who should use them. Product semantics is the study of such meanings, as communicated through manufactured objects using a visual alphabet of signs and symbols made up of colour, shape, form and texture (Giard 1990). Without an awareness of product semantics, designers may inadvertently fail to appreciate some of the wider social implications of their designs and product semantics.
| Original language | English |
|---|---|
| Title of host publication | Design for Sustainability: A Sourcebook of Integrated Ecological Solutions |
| Editors | Janis Birkeland |
| Place of Publication | U.S. |
| Publisher | Earthscan Publications |
| Pages | 130-132 |
| Number of pages | 3 |
| ISBN (Print) | 1853839000 |
| Publication status | Published - 2002 |
Keywords
- product design
- gender identity
- stereotypes (social psychology)