| Original language | English |
|---|---|
| Title of host publication | Global sport sponsorship |
| Editors | John Amis, T. Bettina Cornwell |
| Publisher | Berg |
| Pages | 89-105 |
| Publication status | Published - 2005 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Global adidas: Sport, celebrity, and the marketing of difference
- Andrew Grainger
- , Joshua I. Newman
- , David L. Andrews
Research output: Chapter in Book / Conference Paper › Chapter › peer-review