TY - CHAP
T1 - Going Mobile
AU - Goggin, Gerard
PY - 2011/4/27
Y1 - 2011/4/27
KW - Audience members, enabled to vote in reality television - and quiz format programs, as Who Wants to Be a Millionaire
KW - Audiences with mobile computers - iPhones, Smartphones and Apps
KW - Going mobile
KW - Invention and adoption, as a person-to-person technology - uses of telephony, trialed including, broadcast, concerts, performances and news
KW - Mobile media audiences - deceptive simple proposition of television signals, programs to mobile phones
KW - Mobile phone culture, "going mobile" - associated with cellular mobile phones
KW - Mobile phone, building upon a media form - not often previously associated with formation of audiences, the telephone
KW - Portability, and a new relationship of telephones - to users
KW - Spreadability, seeking to motivate and facilitate - fans and enthusiasts efforts to "spread" the word
KW - Theorizing mobile audiences - "going mobile," radical shift for thinking about audiences in overlapping and complex ways
UR - https://www.scopus.com/pages/publications/84871228370
U2 - 10.1002/9781444340525.ch6
DO - 10.1002/9781444340525.ch6
M3 - Chapter
AN - SCOPUS:84871228370
SN - 9781405184182
SP - 128
EP - 146
BT - The Handbook of Media Audiences
PB - Wiley-Blackwell
ER -