Graduates, perceptions about business educations : an exploratory investigation

The Course Experience Questionnaire (CEQ) (Ramsden, 1991) is being used as a measure of teaching quality by most of the higher education institutions in Australia. However, the CEQ does little to further our understanding of the specific skills required of graduates in the workplace and the extent to which higher education has prepared them to meet these requirements. This study attempts to overcome this shortcoming. Specifically, using the techniques of multi-attribute attitude models (Fishbein, 1967), this study examines the perceptions of Bachelor of Business graduates about the importance of various skills and attributes in their career, and the extent to which these skills and attributes were developed during their study. The implications of the results of this study to practitioners in higher education institutions are discussed.