Abstract
![CDATA[This research examines the concept of compassion, and proposes that compassion may be developed in a corporate leader through their active participation in a corporate social responsibility (CSR) initiative. The authors interviewed twenty-two high level executives who had participated in the Vinnies (St Vincent de Paul) CEO Sleepout, in Sydney, Australia. Thematic analysis was conducted, revealing insights from the stories of their experiences. Findings indicated that the development of compassion was substantial, and impacted not only the well-being of the participants, but also employees, close and distant networks, and the community. This study demonstrates the far-reaching impact of enhancing compassionate leadership through CSR. This in turn has positive ramifications for organizational health and profitability.]]
Original language | English |
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Title of host publication | Conference Proceedings: Macromarketing Conference 2018: Change Between Complexity and Simplicity, 9-12th July, 2018, Leipzig, Germany |
Publisher | Macromarketing Society |
Pages | 1265-1288 |
Number of pages | 24 |
Publication status | Published - 2018 |
Event | Macromarketing Society. Conference - Duration: 9 Jul 2018 → … |
Conference
Conference | Macromarketing Society. Conference |
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Period | 9/07/18 → … |
Keywords
- social responsibility of business
- chief executive officers
- compassion
- homelessness