How Allianz UK used an idea management platform to harness employee innovation

Idea management platforms enable firms to generate pools of innovation ideas from a large number of employees. However, managers face considerable difficulties when deploying these platforms in a way that generates business value. This article describes the challenges faced by Allianz UK, and the management responses, as it deployed such a platform to develop a distributed-innovation capability. Based on insights from this case, we provide recommendations that other organizations can use to derive value from idea management platforms.