How do clinicians' professional bodies use social media to promote interprofessional care? : an international study

![CDATA[Health and social care professionals tend to work within homogeneous groups, eschewing the potential of interprofessional care. Professional bodies can set standards and culture within their profession. External communication channels, like social media, provide opportunity to observe how professions wish to be perceived and the practices they advocate. A sample of tweets from 29 professional bodies, representing five professions from six nations, were examined to determine how they used social media to promote interprofessional care (n=1,626). There was little evidence of working together and considerable self-promotion. By promoting interprofessional working, professional bodies might inform and enhance public health. There is thus considerable opportunity for professional bodies to support interprofessional working through social media.]]