Abstract
![CDATA[The purpose of this study is to explore the adoption of social media and online reviews among Small-and-Medium-Sized-Hotels (SMHs) in the Malaysian hotel industry. A total of 193 SMHs’ websites in Malaysia were evaluated by examining the SMHs‘ websites that were connected with different social media including Facebook, Instagram and Twitter. TripAdvisor was chosen to be the online review site for this study. The results indicate that 99.5 percent of SMHs in Malaysia were connected with Facebook. A total 186 SMHs were connected to Twitter, but they only had less than 100 followers. It was shown that Twitter is not a popular social media website for customers in the hotel industry. The study enriches the stream of research on social media adoption in the hospitality industry and analyses to adopt social media effectively.]]
| Original language | English |
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| Title of host publication | Proceedings of the 2016 International Social Sciences and Tourism Research Conference, 20-22 April 2016, Universiti Sultan Zainal Abidin, Kuala Terengganu, Malaysia |
| Publisher | Universiti Sultan Zainal Abidin |
| Pages | 598-607 |
| Number of pages | 10 |
| Publication status | Published - 2016 |
| Event | International Social Sciences and Tourism Research Conference - Duration: 20 Apr 2016 → … |
Conference
| Conference | International Social Sciences and Tourism Research Conference |
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| Period | 20/04/16 → … |
Keywords
- small business
- hotels
- electronic commerce
- social media
- Internet marketing
- Malaysia