Ideology and technology : a visual and textual analysis of two popular CD-ROM programs

Katina Zammit; Jon Callow

doi:10.1016/S0898-5898(99)80105-3

Ideology and technology : a visual and textual analysis of two popular CD-ROM programs

Katina Zammit, Jon Callow

Western Sydney University

Research output: Contribution to journal › Article › peer-review

Abstract

The reading of multimedia texts (CD-ROMs) presents the user with a complex task. This article seeks to explore the reading of two factual CD-ROMs by analyzing two screens from each program using the work of Kress and van Leeuwen (1996) which maps systemic linguistic theory onto visual images. This analysis then provides the basis for discussing the ways in which users are influenced by the program's design and ideological positions. It concludes with a discussion of the implications for teaching using factual CD-ROM programs and how elementary students' explicit knowledge of texts can be enhanced by being critical users of these texts. Key words: Information skills; CD-ROM; visual literacy; multi-media texts; elementary (primary).

Original language	English
Pages (from-to)	89-105
Number of pages	17
Journal	Linguistics and Education
Volume	10
Issue number	1
DOIs	https://doi.org/10.1016/S0898-5898(99)80105-3
Publication status	Published - 1998

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abstract = "The reading of multimedia texts (CD-ROMs) presents the user with a complex task. This article seeks to explore the reading of two factual CD-ROMs by analyzing two screens from each program using the work of Kress and van Leeuwen (1996) which maps systemic linguistic theory onto visual images. This analysis then provides the basis for discussing the ways in which users are influenced by the program's design and ideological positions. It concludes with a discussion of the implications for teaching using factual CD-ROM programs and how elementary students' explicit knowledge of texts can be enhanced by being critical users of these texts. Key words: Information skills; CD-ROM; visual literacy; multi-media texts; elementary (primary).",

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AB - The reading of multimedia texts (CD-ROMs) presents the user with a complex task. This article seeks to explore the reading of two factual CD-ROMs by analyzing two screens from each program using the work of Kress and van Leeuwen (1996) which maps systemic linguistic theory onto visual images. This analysis then provides the basis for discussing the ways in which users are influenced by the program's design and ideological positions. It concludes with a discussion of the implications for teaching using factual CD-ROM programs and how elementary students' explicit knowledge of texts can be enhanced by being critical users of these texts. Key words: Information skills; CD-ROM; visual literacy; multi-media texts; elementary (primary).

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Ideology and technology : a visual and textual analysis of two popular CD-ROM programs

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