“I’m afraid of Americans”?: New Zealand’s cultural resistance to violence in ‘globally’-produced sports advertising

Andrew Grainger; Steven J. Jackson

“I’m afraid of Americans”? New Zealand’s cultural resistance to violence in ‘globally’-produced sports advertising

Andrew Grainger
, Steven J. Jackson

School of Health Sciences

University of Otago

Research output: Chapter in Book / Conference Paper › Chapter › peer-review

Original language	English
Title of host publication	Sport, culture and advertising
Subtitle of host publication	Identities, commodities and the politics of representation
Editors	Steven J. Jackson, David L. Andrews
Publisher	Routledge
Pages	192-212
Publication status	Published - 2005

Cite this

@inbook{3339ea02ce284975b48f15a249fb8ca7,

title = "{\textquotedblleft}I{\textquoteright}m afraid of Americans{\textquotedblright}?: New Zealand{\textquoteright}s cultural resistance to violence in {\textquoteleft}globally{\textquoteright}-produced sports advertising",

author = "Andrew Grainger and Jackson, \{Steven J.\}",

year = "2005",

language = "English",

pages = "192--212",

editor = "Jackson, \{Steven J.\} and Andrews, \{David L.\}",

booktitle = "Sport, culture and advertising",

publisher = "Routledge",

}

“I’m afraid of Americans”? New Zealand’s cultural resistance to violence in ‘globally’-produced sports advertising. / Grainger, Andrew; Jackson, Steven J.
Sport, culture and advertising: Identities, commodities and the politics of representation. ed. / Steven J. Jackson; David L. Andrews. Routledge, 2005. p. 192-212.

Research output: Chapter in Book / Conference Paper › Chapter › peer-review