Abstract
![CDATA[Multinational enterprises (MNEs) are often perceived as the cause of environmental degradation in developing countries. Through the lens of organisational buying behaviour theory, this manuscript examines environmental practices via landscaping initiatives by MNEs and local organisations in Malaysia and Nigeria. Apart from governmental influence that did not discriminate between MNE adopters and nonadopters, and public scrutiny in Nigeria, the rest of the dimensions are important discriminants. For local firms, other than competitive development, the rest are discriminant factors between adopters and nonadopters in Malaysia. Results of this research are of interest to international business marketing managers, public policy makers, and environmentalist at a time when the citizenry are increasingly aware of environmental problems. The study thus offers MNEs a useful assessment of appropriate relational policies and initiatives with key stakeholders in managing their environmental and social obligations.]]
Original language | English |
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Title of host publication | Business Networks : Globality, Regionality, Locality : Proceedings of the 26th IMP Conference, Corvinus University of Budapest, Hungary, 2-4 September 2010 |
Publisher | Diamond Congress |
Number of pages | 16 |
Publication status | Published - 2010 |
Event | IMP Conference : Business Networks : Globality, Regionality, Locality - Duration: 1 Jan 2010 → … |
Conference
Conference | IMP Conference : Business Networks : Globality, Regionality, Locality |
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Period | 1/01/10 → … |
Keywords
- international business enterprises
- environmental degradation