Abstract
![CDATA[There is concern that consumers may have turned their backs on Ethical and Socially Responsible (E&SR) products in response to the Global Financial Crisis (GFC). This paper reviews secondary data on consumers’ changes in E&SR purchasing as a result of the GFC, comparing it to the discourse of ten focus groups conducted immediately before and during the downturn. Our findings show that there has been little behaviour change in response to the downturn; E&SR products are perceived as more costly, consumer purchase decisions are primarily driven by cost rather than E&SR concerns, and consumers continue to purchase E&SR products that provide financial value.]]
Original language | English |
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Title of host publication | Doing More with Less: Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 November - 1 December 2010 |
Publisher | University of Canterbury |
Pages | 1-8 |
Number of pages | 8 |
ISBN (Print) | 9780473178208 |
Publication status | Published - 2010 |
Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
Conference | Australian & New Zealand Marketing Academy. Conference |
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Period | 3/12/12 → … |