In times of need are there more reasons to be green?

Louise Young, Suzanne Benn, Melissa Donald, Lynne Freeman, Sana Marroun

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    ![CDATA[There is concern that consumers may have turned their backs on Ethical and Socially Responsible (E&SR) products in response to the Global Financial Crisis (GFC). This paper reviews secondary data on consumers’ changes in E&SR purchasing as a result of the GFC, comparing it to the discourse of ten focus groups conducted immediately before and during the downturn. Our findings show that there has been little behaviour change in response to the downturn; E&SR products are perceived as more costly, consumer purchase decisions are primarily driven by cost rather than E&SR concerns, and consumers continue to purchase E&SR products that provide financial value.]]
    Original languageEnglish
    Title of host publicationDoing More with Less: Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29 November - 1 December 2010
    PublisherUniversity of Canterbury
    Pages1-8
    Number of pages8
    ISBN (Print)9780473178208
    Publication statusPublished - 2010
    EventAustralian & New Zealand Marketing Academy. Conference -
    Duration: 3 Dec 2012 → …

    Conference

    ConferenceAustralian & New Zealand Marketing Academy. Conference
    Period3/12/12 → …

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