TY - JOUR
T1 - Intelligent e-vendor relationship management for enhancing global b2c e-commerce ecosystems
AU - Lam, H. Y.
AU - Tsang, Y. P.
AU - Wu, C. H.
AU - Chan, C. Y.
PY - 2021
Y1 - 2021
N2 - Recently, global e-commerce businesses have been blooming due to the convenience they offer, their product range, and the individualized products and services they offer. To maintain an entire ecosystem, effective platform-vendor relationships should be considered, through which e-commerce platforms can provide collaborative packages to vendors. E-vendor relationship management (eVRM) should then be developed to identify, attract, retain, and develop existing and new vendors so that groups of loyal vendors can be managed. However, eVRM in e-commerce is an area that has received less attention. This paper proposes an adaptive e-vendor relationship-management system (AVRMS) to provide decision-making support for the formulation of vendor management strategies. The contribution of this study is that it addresses the missing link of platform-vendor relationship management in global e-commerce environments, while integrating data-driven approaches and artificial intelligence techniques to generate a new synergy for the facilitation of eVRM.
AB - Recently, global e-commerce businesses have been blooming due to the convenience they offer, their product range, and the individualized products and services they offer. To maintain an entire ecosystem, effective platform-vendor relationships should be considered, through which e-commerce platforms can provide collaborative packages to vendors. E-vendor relationship management (eVRM) should then be developed to identify, attract, retain, and develop existing and new vendors so that groups of loyal vendors can be managed. However, eVRM in e-commerce is an area that has received less attention. This paper proposes an adaptive e-vendor relationship-management system (AVRMS) to provide decision-making support for the formulation of vendor management strategies. The contribution of this study is that it addresses the missing link of platform-vendor relationship management in global e-commerce environments, while integrating data-driven approaches and artificial intelligence techniques to generate a new synergy for the facilitation of eVRM.
UR - https://hdl.handle.net/1959.7/uws:66547
U2 - 10.4018/JGIM.2021050101
DO - 10.4018/JGIM.2021050101
M3 - Article
SN - 1533-7995
SN - 1062-7375
VL - 29
SP - 1
EP - 25
JO - Journal of Global Information Management
JF - Journal of Global Information Management
IS - 3
ER -