@inproceedings{2162737f81d14a70b8f7f6d5f78b9e69,
title = "Interactive vs. static location-based advertisements",
abstract = "Our research is focused on analysing how users perceive different mediums of advertisements on their mobile devices. Such advertisements are also called location-based advertisements (LBA's) as they relay brand and product information to mobile phones that are in the vicinity. We investigated two different ways of presentation marketing information (static vs. interactive). Our results clearly showed that interactive (clickable advertisement with additional information) LBAs were preferred to static LBAs.",
author = "Monique Raijmakers and Suleman Shahid and Omar Mubin",
year = "2013",
language = "English",
isbn = "9781921770241",
publisher = "Australian Computer Society",
pages = "129--130",
booktitle = "Proceedings of the Fourteenth Australasian User Interface Conference (AUIC 2013): Adelaide, Australia, 29 January - 01 February 2013",
note = "Australasian User Interface Conference ; Conference date: 29-01-2013",
}