International corporate entrepreneurship of Chinese exporters : an empirical study

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    ![CDATA[Market orientation, corporate entrepreneurship and learning orientation are relevant and important organizational capabilities determining performance particularly for exporters who face an increasingly complex environment. A survey was undertaken in China to investigate their inter-relationships as well as their impact on performance. Results show that learning orientation is the major cultural precursor instrumental to market orientation and entrepreneurship development. It was also found that corporate entrepreneurship is a perfect mediator between learning- and market orientation-performance relationships. Chinese exporters are advised to cultivate themselves in developing a learning culture which can help them become more market-oriented and entrepreneurial, and thus outperform in foreign countries.]]
    Original languageEnglish
    Title of host publicationMarketing in Transition : Scarcity, Globalism & Sustainability : Proceedings of the 14th Biennial World Marketing Congress, Oslo, Norway 22-25 July, 2009
    PublisherAcademy of Marketing Science
    Pages296-302
    Number of pages6
    Publication statusPublished - 2009
    EventWorld Marketing Congress -
    Duration: 17 Jul 2013 → …

    Conference

    ConferenceWorld Marketing Congress
    Period17/07/13 → …

    Keywords

    • entrepreneurship
    • China

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