Abstract
![CDATA[Market orientation, corporate entrepreneurship and learning orientation are relevant and important organizational capabilities determining performance particularly for exporters who face an increasingly complex environment. A survey was undertaken in China to investigate their inter-relationships as well as their impact on performance. Results show that learning orientation is the major cultural precursor instrumental to market orientation and entrepreneurship development. It was also found that corporate entrepreneurship is a perfect mediator between learning- and market orientation-performance relationships. Chinese exporters are advised to cultivate themselves in developing a learning culture which can help them become more market-oriented and entrepreneurial, and thus outperform in foreign countries.]]
Original language | English |
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Title of host publication | Marketing in Transition : Scarcity, Globalism & Sustainability : Proceedings of the 14th Biennial World Marketing Congress, Oslo, Norway 22-25 July, 2009 |
Publisher | Academy of Marketing Science |
Pages | 296-302 |
Number of pages | 6 |
Publication status | Published - 2009 |
Event | World Marketing Congress - Duration: 17 Jul 2013 → … |
Conference
Conference | World Marketing Congress |
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Period | 17/07/13 → … |
Keywords
- entrepreneurship
- China