International market researching activities performed by Australian business franchising entering into Asian-Pacific markets

![CDATA[Conducting market research internationally adds to the complexity of the research task, when implementing an Australian business franchise system into international markets. The aim of this research is to investigate: ‘Why and how do Australian companies perform international market research activities when entering into the Asian-Pacific markets?’ Case research methodology was used for this research. Four cases, two food and two non-food, were examined. Eight semi-structured interviews were performed. International country analysis was found to be important. Information search for demographics identified the target markets and political/legal information searches discovered the importance of pilot stores in Asian countries. Pilot stores were also important for attracting potential international partners and franchisees.]]