Abstract
The new full-colour sixth edition of International Marketing is written from a wholly Australasian perspective. This text covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union and beyond. International Marketing presents a wide range of contemporary issues faced by multinational enterprises (MNEs) as well as small and medium-scale enterprises (SMEs)-mainly exporters-which make up the majority of firms involved in international business in the Australasian region.
| Original language | English |
|---|---|
| Place of Publication | Frenchs Forest, N.S.W. |
| Publisher | Pearson Australia |
| Number of pages | 720 |
| ISBN (Print) | 9781442560833 |
| Publication status | Published - 2014 |
Keywords
- marketing
- export marketing
- Asia
- Australia