International Marketing: An Asia-Pacific Perspective

Richard Fletcher; Heather Crawford

International Marketing: An Asia-Pacific Perspective

Richard Fletcher
, Heather Crawford

Western Sydney University

Research output: Book/Research Report › Authored Book

Abstract

The new full-colour sixth edition of International Marketing is written from a wholly Australasian perspective. This text covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union and beyond. International Marketing presents a wide range of contemporary issues faced by multinational enterprises (MNEs) as well as small and medium-scale enterprises (SMEs)-mainly exporters-which make up the majority of firms involved in international business in the Australasian region.

Original language	English
Place of Publication	Frenchs Forest, N.S.W.
Publisher	Pearson Australia
Number of pages	720
ISBN (Print)	9781442560833
Publication status	Published - 2014

Keywords

marketing
export marketing
Asia
Australia

Cite this

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title = "International Marketing: An Asia-Pacific Perspective",

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AU - Crawford, Heather

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AB - The new full-colour sixth edition of International Marketing is written from a wholly Australasian perspective. This text covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union and beyond. International Marketing presents a wide range of contemporary issues faced by multinational enterprises (MNEs) as well as small and medium-scale enterprises (SMEs)-mainly exporters-which make up the majority of firms involved in international business in the Australasian region.

KW - marketing

KW - export marketing

KW - Asia

KW - Australia

UR - https://hdl.handle.net/1959.7/uws:57295

UR - https://west-sydney-primo.hosted.exlibrisgroup.com/permalink/f/1vt0uuc/UWS-ALMA21111497640001571

M3 - Authored Book

SN - 9781442560833

BT - International Marketing: An Asia-Pacific Perspective

PB - Pearson Australia

CY - Frenchs Forest, N.S.W.

ER -

International Marketing: An Asia-Pacific Perspective

Abstract

Keywords

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