Abstract
![CDATA[Indigenous firms in small island developing states are improbable candidates as internationally competitive firms. They are remote from markets and have limited resources, yet despite these disadvantages some of these businesses have succeeded, and their success has created important developmental benefits for the island nations in which they are located. As exporters to world markets these businesses improve their countries’ balance of payments, create employment and enhance regional stability. This paper examines the unique sources of competitive advantage secured by these firms using a resource-based view of the firm as a structuring theoretical framework.]]
Original language | English |
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Title of host publication | Marketing : Shifting the Focus from Mainstream to Offbeat : Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. |
Publisher | Promaco Conventions for the ANZAM 2008 Conference |
Number of pages | 7 |
ISBN (Print) | 1863081445 |
Publication status | Published - 2008 |
Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
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Period | 1/12/13 → … |
Keywords
- international business enterprises
- success in business
- export marketing
- economic aspects
- developing countries
- Small Island Developing States (SIDS)