Abstract
This paper investigates intellectual property (IP) issues within the procurement of music on the Internet phenomenon. An exploratory study of 200 respondents who are equally split into the two generational groups of Baby boomers and Generation Y is used to investigate attitudinal differences towards intellectual property concepts. The paper finds support for the propositions that illegal downloading of music files is a wide spread phenomenon and the generational groups differ in their use of the Internet to procure music. Support in part, was found for the proposition that there is a distinct group of music pirates.
Original language | English |
---|---|
Title of host publication | ANZMAC 2004: Marketing Accountabilities and Responsibilities, held at Wellington, New Zealand, 29 November-1 December 2004 |
Publisher | Australian and New Zealand Marketing Academy |
Number of pages | 1 |
ISBN (Print) | 0475222151 |
Publication status | Published - 2004 |
Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
---|---|
Period | 1/12/13 → … |
Keywords
- piracy
- music
- generation Y
- baby boom generation
- intellectual property
- Internet