Investigating factors influencing attitudes and intentions towards downloading

Min Teah, Ian Phau, Michael Lwin

Research output: Chapter in Book / Conference PaperConference Paper

Abstract

![CDATA[Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing “illegal” downloading of movies and TV series through P2P networks to gain a better understanding of downloaders. Specifically, it examines how social and ethical orientations of university students and their attitudes towards downloading impact on downloading intentions. The data analysis of 284 useable responses produced several significant relationships. Neutralisation theory and the theory of planned behavior are used to explain some of the results. Facilitating conditions and personal moral obligation were found to predict attitudes towards downloading. Personal moral obligation and attitudes towards downloading are also found to influence intentions to download. Findings derived from this study can provide useful managerial implications for marketers and policy makers to have a better understanding of down-loaders and help developed better measures to a problem which is likely to persist.]]
Original languageEnglish
Title of host publicationEIRASS 2010: 17th Recent Advances in Retailing and Services Science conference, 2-5 July 2010, Istanbul, Turkey
PublisherEuropean Institute of Retailing and Services Studies
Number of pages17
ISBN (Print)9789068141801
Publication statusPublished - 2010
EventEuropean Institute of Retailing and Services Studies. Conference -
Duration: 1 Jan 2010 → …

Conference

ConferenceEuropean Institute of Retailing and Services Studies. Conference
Period1/01/10 → …

Keywords

  • computer crimes
  • piracy (copyright)
  • motion pictures
  • downloading of data
  • moral and ethical aspects
  • attitudes
  • Australia

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