Invocation of uncertainty

![CDATA[I engage with uncertainty by imagining a visual culture that might look very different from what it is now. My imagining of the not-yet made starts with a series of questions: What would visual culture look like without the predictable rhetoric of advertising that envisions appliances and devices as integral to today’s ubiquitous product environments? What would visual culture look like without the fetishisation of new products and the aversion to depicting wear and tear? What might alternatives to current advertising look like if they encapsulated the expertise or experiences of sustained use and faithful product service?]]