@inproceedings{da22ab172564468a88600d4efed9f037,
title = "Involvement in reality television and consumption related attitude : a multi-item measurement scale",
abstract = "Understanding development of teenagers' consumption related attitude through their involvement in various electronic media is critical for further theory building in the consumer behavior field. The aim of this paper is to develop and confirm a multi-item measurement scale for consumption related attitude development through teenagers' involvement in Reality Television (RTV). Various researchers have proposed perception towards fashion, imitation, and inspiration from media personalities as well as learning from product placement as the domain items for teenagers' consumption related attitude. Using a multi-step process, this research refined and adapted a six-item measurement scale for developing country teenagers' consumption related attitude through RTV involvement. These were then tested and confirmed using exploratory and confirmatory factor analyses techniques.",
keywords = "teenagers, consumers, attitudes, reality television programs, television and youth, social aspects, socialization",
author = "Haq, {Mohammad R.} and Rahman, {Syed H.}",
year = "2015",
language = "English",
publisher = "Jordan Whiteney Enterprises",
pages = "25--29",
booktitle = "Proceedings of the Academy of Marketing Studies, the 2015 Allied Academies International Conference, 8-10 April 2015, New Orleans, Louisiana",
note = "Allied Academies International Conference ; Conference date: 08-04-2015",
}