Keep it Tame

Philippa Collin, Teresa Swist

Research output: Creative WorksAudio or Visual Works

Abstract

Keep it Tame is an interactive, online video drawing attention to the consequences of thoughtless and hurtful use of social media and empowering young people to act with respect online. The campaign guides teenagers through a series of mock social media posts. As things turn nasty, an animated creature slowly becomes more grotesque, highlighting the hurtful effects of the online exchanges and ultimately encouraging people to act with respect. 'Many people unfortunately experience hurtful behaviour online at some stage, and it's crucial that this generation of Australians doesn't grow up thinking this is the natural way to communicate online, because it isn't,' says Dr Philippa Collin.
Original languageEnglish
Place of Publicationhttp://keepittame.youngandwellcrc.org.au/
PublisherYoung and Well Cooperative Research Centre
Size1 interactive, online video
Publication statusPublished - 2012

Keywords

  • Internet
  • youth
  • cyberbullying
  • safety measures
  • privacy, right of
  • social marketing
  • social media

Cite this