Abstract
Keep it Tame is an interactive, online video drawing attention to the consequences of thoughtless and hurtful use of social media and empowering young people to act with respect online. The campaign guides teenagers through a series of mock social media posts. As things turn nasty, an animated creature slowly becomes more grotesque, highlighting the hurtful effects of the online exchanges and ultimately encouraging people to act with respect. 'Many people unfortunately experience hurtful behaviour online at some stage, and it's crucial that this generation of Australians doesn't grow up thinking this is the natural way to communicate online, because it isn't,' says Dr Philippa Collin.
| Original language | English |
|---|---|
| Place of Publication | http://keepittame.youngandwellcrc.org.au/ |
| Publisher | Young and Well Cooperative Research Centre |
| Size | 1 interactive, online video |
| Publication status | Published - 2012 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 16 Peace, Justice and Strong Institutions
Keywords
- Internet
- youth
- cyberbullying
- safety measures
- privacy, right of
- social marketing
- social media
Fingerprint
Dive into the research topics of 'Keep it Tame'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver