Lack of diversity in advertisements for diabetes technology

Type 1 diabetes mellitus is a chronic, complex disease, which disproportionately affects children and adolescents.1 Diabetes technology in the form of insulin pumps and continuous glucose monitors are increasingly used for the management of diabetes and represents a major source of income for manufacturers (an estimated $AUD17 billion in 2020).2 The advertising of these devices can potentially portray unrealistic and unrelatable ideals of identity for those living with diabetes. We assessed the representation and diversity of patients depicted through diabetes technologies advertising available to the Australian consumer.