Learning aid for use with: Marketing: Creating and Delivering Value

Research output: Book/Research Report › Authored Book

Keywords

TY - BOOK

T1 - Learning aid for use with: Marketing: Creating and Delivering Value

AU - McGuiggan, Robyn L.

PY - 2004

Y1 - 2004

KW - global marketing

KW - marketing

KW - relationship marketing

KW - societal marketing

UR - http://handle.uws.edu.au:8081/1959.7/33882

M3 - Authored Book

SN - 0074714899

BT - Learning aid for use with: Marketing: Creating and Delivering Value

PB - McGraw Hill

CY - Sydney, N.S.W

ER -