Abstract
This paper is a reflection about how a critical appreciation of the dialogue between NGOs and corporations can uncover meaning about critical management research. Specifically, it aims to explore the processes used by NGOs to challenge the profit-centric notions of business, and to consider how those processes could give meaning to the CMS concept of denaturalization. The paper indicates how NGOs can be understood to 'denaturalize' management processes by challenging the corporate discourse and managerial processes, and by broadening the managerial agenda. This study examines these perspectives to understand the characteristics of an applied form of CMS. This has the potential to offer an example of a pragmatic approach to the practice of critical management research.
Original language | English |
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Title of host publication | Proceedings of the 25th Australian and New Zealand Academy of Management International Conference (ANZAM 2011), 7-9 December 2011, Wellington, New Zealand |
Publisher | ANZAM |
Number of pages | 12 |
ISBN (Print) | 9781877040870 |
Publication status | Published - 2011 |
Event | Australian and New Zealand Academy of Management. International conference - Duration: 7 Dec 2011 → … |
Conference
Conference | Australian and New Zealand Academy of Management. International conference |
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Period | 7/12/11 → … |