Localisation as a product strategy for transition economies in Asia : cases from China and India

Rajeev Kamineni; Sharon Purchase

Localisation as a product strategy for transition economies in Asia : cases from China and India

Rajeev Kamineni
, Sharon Purchase

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

The International Finance Corporation (IFC) coined the phrases "emerging markets" and "transition economies" in the early 1980's. IFC used economic indicators like per capita income and the ratio of market capitalization to the GNP and based on these, it developed certain benchmarks to classify the transition economies. This paper specifies the common attributes of the transition economies and details the emerging opportunities and challenges in the transition economies. This paper also examines how products are localised as a competitive strategy, keeping in mind the unique characteristics and trends that are common to transition economies. Two short cases from China and India are presented to develop an argument for the product strategy that needs to be employed to succeed in the transition economies.

Original language	English
Title of host publication	ANZMAC 2005 Conference: Broadening the Boundaries
Publisher	University of Western Australia
Number of pages	7
ISBN (Electronic)	0646455028
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities
SDG 17 Partnerships for the Goals

Keywords

transition economies
marketing
international trade
product localization
China
India

Cite this

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title = "Localisation as a product strategy for transition economies in Asia : cases from China and India",

abstract = "The International Finance Corporation (IFC) coined the phrases {"}emerging markets{"} and {"}transition economies{"} in the early 1980's. IFC used economic indicators like per capita income and the ratio of market capitalization to the GNP and based on these, it developed certain benchmarks to classify the transition economies. This paper specifies the common attributes of the transition economies and details the emerging opportunities and challenges in the transition economies. This paper also examines how products are localised as a competitive strategy, keeping in mind the unique characteristics and trends that are common to transition economies. Two short cases from China and India are presented to develop an argument for the product strategy that needs to be employed to succeed in the transition economies.",

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AU - Kamineni, Rajeev

AU - Purchase, Sharon

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N2 - The International Finance Corporation (IFC) coined the phrases "emerging markets" and "transition economies" in the early 1980's. IFC used economic indicators like per capita income and the ratio of market capitalization to the GNP and based on these, it developed certain benchmarks to classify the transition economies. This paper specifies the common attributes of the transition economies and details the emerging opportunities and challenges in the transition economies. This paper also examines how products are localised as a competitive strategy, keeping in mind the unique characteristics and trends that are common to transition economies. Two short cases from China and India are presented to develop an argument for the product strategy that needs to be employed to succeed in the transition economies.

AB - The International Finance Corporation (IFC) coined the phrases "emerging markets" and "transition economies" in the early 1980's. IFC used economic indicators like per capita income and the ratio of market capitalization to the GNP and based on these, it developed certain benchmarks to classify the transition economies. This paper specifies the common attributes of the transition economies and details the emerging opportunities and challenges in the transition economies. This paper also examines how products are localised as a competitive strategy, keeping in mind the unique characteristics and trends that are common to transition economies. Two short cases from China and India are presented to develop an argument for the product strategy that needs to be employed to succeed in the transition economies.

KW - transition economies

KW - marketing

KW - international trade

KW - product localization

KW - China

KW - India

UR - http://handle.uws.edu.au:8081/1959.7/40584

M3 - Conference Paper

SN - 064645546X

BT - ANZMAC 2005 Conference: Broadening the Boundaries

PB - University of Western Australia

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Localisation as a product strategy for transition economies in Asia : cases from China and India

Abstract

Conference

UN SDGs

Keywords

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Cite this