MAPIMO

"Place" has become an increasingly important consideration across a range of disciplines. However, there is a dearth of adequate tools that can capture the intangible aspects of place such as emotions, experiences, and memories that help us better understand how people "live" in places. MAPIMO is an interactive digital tool that seeks to fill this gap by exploring the relationships between people and place. A streamlined platform, MAPIMO facilitates emotion-based communication that is captured visually, enhancing participant engagement across a range of projects. With its ability to be used onsite and online using a mobile app or web browser, and in local, national, or global contexts, MAPIMO can generate rich data and insights about the emotive and imaginative qualities of place that can be applied across a wide range of initiatives in an array of sectors.