Abstract
![CDATA[This paper undertakes an analysis of a range of previous studies to explore the link between market orientation, performance and the competitive environment. This paper first reviews literature then presents the results of an empirical study of 73 Australian manufacturing firms located in Greater Western Sydney. From the analysis of the data, links are established between changes in a firm’s competitive environment and the resulting market orientation of respondent firms.]]
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2005 Conference: Broadening the Boundaries |
| Publisher | University of Western Australia |
| Number of pages | 7 |
| ISBN (Electronic) | 0646455028 |
| ISBN (Print) | 064645546X |
| Publication status | Published - 2005 |
| Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference |
|---|---|
| Period | 1/12/13 → … |
Keywords
- Australia
- manufacturing industries
- economic conditions
- small business
- urban living
- market orientation
- Western Sydney (N.S.W.)
- marketing
- New South Wales
- performance
- Centre for Western Sydney