Original language | English |
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Place of Publication | Frenchs Forest, N.S.W. |
Publisher | Pearson |
Number of pages | 715 |
ISBN (Print) | 9781442549425 |
Publication status | Published - 2013 |
Marketing
Philip Kotler, Suzan Burton, Kenneth R. Deans, Linden Brown, Gary Armstrong
Research output: Book/Research Report › Authored Book