| Original language | English |
|---|---|
| Place of Publication | Frenchs Forest, N.S.W. |
| Publisher | Pearson |
| Number of pages | 715 |
| ISBN (Print) | 9781442549425 |
| Publication status | Published - 2013 |
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- Philip Kotler
- , Suzan Burton
- , Kenneth R. Deans
- , Linden Brown
- , Gary Armstrong
Research output: Book/Research Report › Authored Book