Marketing and Financial Management: New Economy--New Interfaces

David Walters, Michael Halliday

Research output: Book/Research ReportAuthored Book

Original languageEnglish
Place of PublicationU.S.A
PublisherPalgrave Macmillan
Number of pages277
ISBN (Print)1403940975
Publication statusPublished - 2004

Keywords

  • corporations
  • finance
  • management
  • marketing
  • strategic planning

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