Marketing: Creating and Delivering Value

Research output: Book/Research Report › Authored Book

Keywords

@book{0262fb74e4aa40c2aec2e0cadef94fd6,

title = "Marketing: Creating and Delivering Value",

keywords = "global marketing, marketing, relationship marketing, societal marketing",

author = "Quester, \{Pascale G.\} and McGuiggan, \{Robyn L.\} and Perreault, \{William D.\} and McCarthy, \{E. Jerome (Edmund Jerome)\}",

year = "2004",

language = "English",

isbn = "0074715607",

publisher = "McGraw Hill",

}

TY - BOOK

T1 - Marketing: Creating and Delivering Value

AU - Quester, Pascale G.

AU - McGuiggan, Robyn L.

AU - Perreault, William D.

AU - McCarthy, E. Jerome (Edmund Jerome)

PY - 2004

Y1 - 2004

KW - global marketing

KW - marketing

KW - relationship marketing

KW - societal marketing

UR - http://handle.uws.edu.au:8081/1959.7/33874

M3 - Authored Book

SN - 0074715607

BT - Marketing: Creating and Delivering Value

PB - McGraw Hill

CY - Sydney, N.S.W

ER -