TY - JOUR
T1 - Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
AU - Esch, Patrick van
AU - Mente, Margaret
PY - 2018
Y1 - 2018
N2 - In the war for talent, many organizations have started marketing the use of social media as a platform to communicate with and attract talent as part of their e-recruitment strategy. Recently, some of those organizations have begun replacing part of the e-recruitment process with social media platforms with video, such as Snapchat. Technology continues to advance and social media use has largely become an acceptable method for people to communicate, share ideas, and portray themselves both personally and professionally. Participants (n=535) were surveyed regarding whether they would apply to an organization that marketed video-enabled social media as part of their hiring process, as well as their privacy concerns and attitude towards an organizations perceived trendiness. The results indicate that whilst privacy concerns exist, if organizations are only using video-enabled social media as part of their e-recruitment strategy to be perceived as ‘trendy’, then applicants are less likely to apply for the job.
AB - In the war for talent, many organizations have started marketing the use of social media as a platform to communicate with and attract talent as part of their e-recruitment strategy. Recently, some of those organizations have begun replacing part of the e-recruitment process with social media platforms with video, such as Snapchat. Technology continues to advance and social media use has largely become an acceptable method for people to communicate, share ideas, and portray themselves both personally and professionally. Participants (n=535) were surveyed regarding whether they would apply to an organization that marketed video-enabled social media as part of their hiring process, as well as their privacy concerns and attitude towards an organizations perceived trendiness. The results indicate that whilst privacy concerns exist, if organizations are only using video-enabled social media as part of their e-recruitment strategy to be perceived as ‘trendy’, then applicants are less likely to apply for the job.
KW - applications for positions
KW - privacy
KW - snapchat (electronic resource)
KW - social media
UR - http://handle.westernsydney.edu.au:8081/1959.7/uws:47587
U2 - 10.1016/j.jretconser.2018.06.016
DO - 10.1016/j.jretconser.2018.06.016
M3 - Article
SN - 0969-6989
VL - 44
SP - 266
EP - 273
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
ER -